Friday, August 21, 2020

Federal elections and policy implications in 2012 Research Paper

Government races and approach suggestions in 2012 - Research Paper Example There are frequently various sorts of government approaches in the United States. These approaches are typically partitioned by the topic. The strategy issues Almanac gives the foundation whereupon data, interfaces, and filed reports to cardinal America’s open approach issues are sorted out and arranged (Gleick, Christian-Smith, and Cooley 13). The United States has separated its open strategies into nine classes: †¢ Criminal equity that incorporate capital punishments, tranquilize approaches, and weapon controls †¢ Cultural and social arrangements including premature birth, craftsmanship, and social equality †¢ Economic undertakings arrangements that incorporate duties and spending plans †¢ Education arrangements that consolidate basic, optional, and advanced education †¢ Environmental arrangements that focus on a dangerous atmospheric devation and nature of air †¢ Government activity arrangements that administer the battle financing changes and the privatization †¢ Health care arrangements that incorporate medical coverage and Medicare †¢ Social government assistance arrangement that manages standardized savings and government assistance †¢ Foreign undertakings and national security arrangements that administer spending on the national protection ... Strikingly, during the 2007 races, president Obama guaranteed much on the monetary recuperation. Toward the finish of his first residency, it appears that he didn't convey completely as he had guaranteed and the economy that was influenced by Bush arrangements organizations despite everything moved to the more terrible. These realities have made the financial illicit relationship strategy environmentâ quite unstable for either party (Coleman 127). Despite who could have won the 2012 presidential decisions, the monetary undertaking arrangement condition despite everything stays warmed. Furthermore, the wellbeing approach was likewise a noteworthy issue in the 2012 presidential battles. In spite of the distinctions in suppositions concerning the suitable human services arrangements to be instituted, sooner or later Mitt Romney at one point concurred with certain components of the Obamacare (Gleick, Christian-Smith, and Cooley 21). Notwithstanding these understandings in assessments, t he wellbeing issues approach condition likewise stayed a warmed crusade all through the battle time frame. Different approaches were seen as one gathering or presidential wannabes appear. For example, president Obama chiefly tended to the social and society strategy on same sex marriage. In any case some huge arrangements were not given concentrationâ they merited. For example, the earth approach is an extreme arrangement that undermines United States as well as the whole globe. The natural approaches are the worries of the residents since from the 2008 political races; it appeared the definite method of giving the modest vitality elective (Gleick, Christian-Smith, and Cooley 54). The 2008 presidential crusade caught the consideration of various Americans since the â€Å"DRILL, child, drill† guaranteed Americans modest and dependable vitality that should have been created at home rather

Sunday, July 12, 2020

Essay Topics About Racism and Diversity - Avoid these Common Mistakes!

Essay Topics About Racism and Diversity - Avoid these Common Mistakes!There are some things you need to be aware of when writing essays on essay topics about racism and diversity. These things can make your essay seems as if it is not interesting or even valid if they are not present.The first thing that needs to be stated is that the topic of the essay must deal with racist ideas and opinions. The essay should never be able to move forward unless this is clearly stated. This will show the person reviewing the essay that you have dealt with the issue of racism from a perspective of a white person's point of view. If you do not state this, you could easily disqualify yourself from getting an A for this particular topic.The second thing that needs to be mentioned is that there is no such thing as essay topics about racism that deal only with statistics, anecdotes, and false information. Even if you are doing a comparative essay, you cannot just leave out all of the facts that show ther e is an issue. It may sound simple, but doing this will make your essay seem as if it is missing important facts that deal with the issue.There is also no way to write essay topics about racism without actually talking about issues that actually happen in the world today. People need to understand that this topic is real, and that there are issues that do affect people from every race, nationality, color, and culture. We are not trying to avoid those issues, but to let them be known.The next thing to do is to be aware of the falsehoods that are being spread by those who are in the minority in the society. You do not have to directly confront these false beliefs with facts, but you need to make sure that they are able to see that these ideas are not true. By doing this, they will know that your essay will not be filled with lies, and they will then be more likely to read your essay.Speaking of the facts, one of the most important essay topics about racism and diversity will be recogn izing that racism and discrimination are not only around the corner. Racism and discrimination actually exist and will continue to exist until we as a society are able to address it. If you want to tell this story, then you need to be able to document it. Not only will this help you make your essay more effective, but you will also be able to really make a difference in the world today.Finally, the third thing that you need to consider is that when writing essay topics about racism and diversity, you need to be able to write about current events from the inside out. As long as you use the correct words to describe your perspective, you should be able to express what is going on from an unbiased point of view. This is especially true if you want to tackle issues of discrimination and racism from a personal level.With these three things, you should be able to go into essay topics about racism and diversity with confidence. This means that you will be able to use the best strategies in order to be able to put across your message accurately and effectively.

Wednesday, May 20, 2020

Essay about Globalization and Developing Countries

Globalization, aided by Internet development and ease of travel, has permanently changed the world for both better and worse (Friedman, 2008). For this write up, we look at the relative dangers and advantages of globalization for developing countries and how they can capitalize on the advantages and avoid the dangers of Globalization. What is Globalization?There is a wealth of literature on Globalization. Most authors have defined Globalization as the increased economic interdependence amongst countries. Friedman (2008) defines Globalization as globalized trade, political forces, Supply chaining and outsourcing. Palmer (2004) defines Globalization as a complex global system in which state-enforced restrictions are eliminated. Developing†¦show more content†¦There are real and perceived dangers. The first fear is the perceived loss of state sovereignty to powerful international institutions like the World Trade Organization (WTO) or the International Monetary Fund (IMF). For example, in the 1980s, Zambia had a state-led economy. The then president (Dr. Kenneth Kaunda) severed ties with IMF because of perceived detrimental structural adjustment program (SAP) prescribed for Zambia by IMF. With perceived or real loss of regulation comes the fear of capital flight which would lead to currency crisis leading to social unrest. Weakened legislation also means loss of control on the behaviour of investors who may exploit workers both physically and low pay. For example, the issue of some investors flouting the Zambian labour laws as raised by the fifth Zambian president during his inaugural speech are just the tip of an iceberg. Todaro (2000) argues that investors may perceive developing countries as sources of cheap labour which should only benefit the growth of the organization.Globalization has opened up developing countries as dumping grounds for toxic industrial waste and substandard or defective goods by some organizations.These issues raise serious concerns for the environment. The globalization of corruption has led to weak enforcement of laws meant to protect developing countries (Glynn et al, 1995). With proper legislation controls in place, there are many benefits Globalization has toShow MoreRelatedGlobalization And Its Impact On Developing Countries872 Words   |  4 PagesGlobalization can be defined as an intensive form of worldwide interconnectedness that facilitates the flow of capital, humans, commodities, technology, information, symbols and values due to the advancement worldwide systems of transport and communication. Globalization has created new opportunities for developing countries such as, technology, greater opportunities to access markets, increase in growth and improved living standards. Despite the fact that it has been beneficial for the world economyRead MoreImpact Of Globalization On Developing Countries2029 Words   |  9 PagesGlobalization has played a key role in our world and continues to be an integral and inescapable part of the lives of every single individual today. In this paper, I argue that globalization has had a negative impact on developin g countries, specifically increasing poverty as well as negatively affecting employment, safety of women, gender inequality and wage-gaps. First we must define important terms such as globalization and developing countries. Globalization refers to the interaction among internationalRead MoreThe Impact Of Globalization On Developing Countries2425 Words   |  10 PagesGlobalization is a difficult word to define, simply because it means many different things to many different people. In general, however, globalization refers to the fact that world economies and cultures have become increasingly integrated over the past two or three decades. More specifically, the world has seen a significant increase in the flow of goods through international trade, access to foreign financial capital, movement of human capital across borders, and the transfer of technology, informationRead MoreGlobalization And Workers Developing Countries2349 Words   |  10 Pages Globalization and Workers in Developing Countries Table of Content Introduction 2 Part 1: Does globalization harm workers’ interests in developing countries? 3 Condition of Sweatshop Workers in Developing Countries 3 Average Wages and Hours 4 Job Destruction and Job Creation 4 Unemployment 5 Child Labour 5 Working Conditions, safety and security issues 5 Benefits of Globalization in the Labour Market 6 Part 2: Suggestions for overcoming sweatshops in developing countries: 6 TradeRead MoreGlobalization : Developing Countries And Globalisation1581 Words   |  7 Pages â€Æ' Contents Introduction 21st century Implications of Globalisation Developing countries and how Globalisation affects it Developed Countries and Globalisation How will Globalisation affect the future? Conclusion References Appendix Introduction Globalisation is phenomenon that came into practise in the late 80’s. A mere word that easily sums up the amplified movement of labour, information, technology and ideas, commodities and currency across international boundariesRead MoreGlobalization Is Beneficial For Developing Countries907 Words   |  4 Pages Globalisation is beneficial for developing countries. Do you agree? Globalisation is a complex term for describing a phenomenon that is happening around the world. According to Michael Shuman, World Bank has estimated in the year 2012 there was a significant increase of international migrants of about 251 million and more than a quarter of this population moved from a developing country in 2013, (Shuman, 2016). This indicates that countries have es-tablished its connection socially, politicallyRead MoreGlobalization, Pros and Cons for Developing Countries938 Words   |  4 Pagesterm â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. This Document addresses the advantages and disadvantages of the term â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. Hosein Rahmati Hosein Rahmati Globalization, Pros And Cons For Developing Countries January 2012 Globalization, Pros And Cons For Developing Countries January 2012 Globalization couldRead MoreThe Impacts of Globalization on Developing Countries Essays1365 Words   |  6 PagesGlobalization, love it or hate it, but you can’t escape it. Globalization may be regarded as beneficial from an economic and business point of view, but however cannot be perceived the ditto when examined from the social sciences and humanities side of it. Globalization can be argued as a tool for economic growth, advancement and prosperity through co-operation between the developed and developing countries. The pro-globalization critics argue that the benefits that globalization brings to developingRead MoreImpact Of Globalization On Developing Countries1752 Words   |  8 PagesWhat are the strengths, weaknesses, opportunities and threats presented to a developing country by globalisation? Over the past two decades people all over the world have become closer than before. Goods and services that appear in a country will be immediately promoted in the others. This phenomenon is called globalisation. Globalisation at its simplest can be seen as the increase of international trade and services, the greater movement of labour and capital flows, the improvement in communicationRead MoreHow Globalization Affects Developing Countries?1504 Words   |  7 PagesHow Globalization Affects Developed Countries The phenomenon of globalization began in a primitive form when humans first settled into different areas of the world; however, it has shown a rather steady and rapid progress in the recent times and has become an international dynamic which, due to technological advancements, has increased in speed and scale, so that countries in all five continents have been affected and engaged. What Is Globalization? Globalization is defined as a process which, based

Wednesday, May 6, 2020

The Causative Agent Of Acquired Immune Deficiency Syndrome...

Introduction Human Immunodeficiency Virus, HIV, is the causative agent of Acquired Immune Deficiency Syndrome (AIDS). Currently, there are two types of HIV isolated, HIV-1 and HIV-2, which are both retroviruses and able to perform reverse transcriptase (Leboffe 2011). While HIV-1 is spread throughout the world, HIV-2 is confined to West Africa and is better protective against the progression to AIDS. Genome of HIV-1 only contains nine genes. It is transmitted by body fluids such as blood, breast milk, semen, and vaginal secretions. Its mode of transmission is via contaminated blood either by, IV drug use, sexual transmission, mother to child, blood transfusion or occupational risk. It infects 34 million people in a year worldwide, with approximately 1.8 million death. In the United States, the population infected with HIV is approximately 1.2 million people and one out of five people are unaware of the infection. Human Immunodeficiency Virus is the causative agent of HIV disease. It is 9.3 Kb pos itive sense RNA virus and 100 nm in diameter. HIV has no animal reservoirs and only infects humans (Leboffe 2011). History The origin of HIV-1 is a closely related chimpanzee virus that first infected humans in Central Africa in a first half of the 20th century (Cachay 2016). Some of the events that together made up rapidly enlarging and increasingly interconnected pools for transmission of pathogens during 1960-1970 were blood product industries, IV drug use, the sexualShow MoreRelatedOverview of HIV AIDS704 Words   |  3 PagesOverview of HIV/AIDS 1.1.1 Discovery Records show that Acquired Immunodeficiency Syndrome (AIDS) was first observed in the United States in the early 1980’s among healthy young intravenous drug users and gay men, who came down with Pneumocystis jiroveci pneumonia (PCP), opportunistic cryptococcal or cytomegalovirus infections and some rare malignancies like Kaposi’s sarcoma that are known to occur in patients with compromised immune system (1). The rising incidences of PCP infections and Kaposi’sRead MoreHuman Immunodeficiency Virus And Acquired Immune Deficiency Syndrome1477 Words   |  6 PagesHuman Immunodeficiency Virus and Acquired Immune Deficiency Syndrome In 1981, the first cases in the United States of Acquired Immune Deficiency Syndrome (AIDS) developed in Los Angeles and New York (Fraser, Burd, Liebson, Lipschik, Peterson, 2008). The illness presented itself among several homosexual males who developed rare opportunistic infections such as Pneumocystis carinii pneumonia and Kaposi’s sarcoma (Sharp Hahn, 2011). At the time, medical professionals deemed the infections to beRead MoreAcquired Immune Deficiency Syndrome ( Aids )1289 Words   |  6 PagesIrrefutably, the immune system is ones’ shield against pathogens, ones’ knight in shining armor that confronts intruders. Over time the immune system can deteriorate, and that comes with age and declining health. Other times the immune system fights against itself causing autoimmune diseases that may or may not do irreparable harm. And sometimes, immune deficiency can be acquired. This is the case of Acquired Immune Deficiency Syndrome (AIDS). AIDS is a disease where the immune system depreciatesRead MoreEssay on Epidemiology and Communicable Diseases: HIV1281 Words   |  6 PagesEpidemiology Communicable Diseases HIV or the Human Deficiency virus is like other viruses including the flu, but the one thing that makes this virus so different than any other is that the body is unable to clear this one out completely. Once someone is infected, there is no cure. Over time, HIV can also hide or mask itself in the bodys cells. The cells within a persons body that fight off infection are called CD4 cells or T cells. HIV attacks these cells and copies or replicates itself insideRead MoreA Home Health Aide Encounters Essay1237 Words   |  5 Pages She asks them what may have caused this and that s when she is hit with the news, she has HIV, a virus that attacks the immune system and if left untreated could lead to AIDS. Her mind starts to race as she lays back down hoping this is just a horrible dream. Throughout this paper we will be discussing HIV, also known as human immunodeficiency virus and its causative agent, its reservoir, mode of transmission, possible prevention methods, characteristics, signs, symptoms, diagnosis, and treatmentRead MoreBenefits Of A Voluntary Counselling Center ( Vct )1721 Words   |  7 Pagescontract the HIV virus. Pathophysiology Karin and Robert have stated that, Human immune deficiency syndrome virus (HIV) is the causative agent for Acquired immunodeficiency syndrome. (AIDS) which is known to be a slow acting virus, thus one can live with it for a long time if she/he has had sexual intercourse with an infected person without knowing if other was/is infected, until one does a HIV test.Human immunodeficiency syndrome virus is sexual transmitted disease; it can be transmitted by blood transfusionRead MoreThe Epidemiology of Tuberculosis1579 Words   |  7 Pageswill have symptoms like a cough with possible sputum or blood, fever, chest pains, weakness, night sweats and weight loss. These symptoms can be mild for months which often delays treatment and results in exposure to others. Persons with compromised immune systems have a greater chance of the TB becoming active and causing illness. Tuberculosis can be cured with treatment and can be prevented as well. Places where humans are in close contact are the most high risk areas. Slums, prisons andRead MoreA Comparison Of Aids And Ebola Essay1376 Words   |  6 PagesA comparison of AIDS and Ebola Doctors, as well as medical researchers, have often stated that there exist similarities as well as difference between HIV Aids and Ebola. The most notable similarity is that the two are viral conditions. Consequently, they can be compared based on characteristics common to viral diseases. The two spread through contract with body fluids of infected persons. Ebola and HIV are incurable illnesses that result in widespread stigma. However, both differ greatly despiteRead MoreHuman Immunodeficiency Virus ( Hiv )1683 Words   |  7 PagesThere are many different theories about how humans acquired Human Immunodeficiency Virus (HIV), but the CDC and WHO agree that it was likely passed from a chimp to a human in the 1930s or 1940s while the humans were hunting. The humans became exposed to chimpanzee blood during slaughter and the blood contained Simian Immunodeficiency Virus (SIV). SIV doesn’t infect humans and HIV doesn’t infect chimpanzees, but it is thought that ev entually SIV adapted to HIV in humans. (I Know HIV, 2010) On SeptemberRead MoreHuman Immunodeficiency Virus ( Hiv )2193 Words   |  9 Pagesimmunodeficiency virus was identified as a retrovirus as the cause of AIDS.1 Fig.1. Taxonomy and Classification of Human immunodeficiency virus. 2 Because HIV is a virus, there is less known about the general taxonomic classification of it, and as a result, classification of HIV is a different than other organisms. 2 The Human immunodeficiency virus (HIV) is the causative agent of Acquired Immune Deficiency Syndrome (AIDS). There are two phylogenetically distinct types of HIV referred to as

Advance Business Communication Solution

Questions: 1. What is the difference between communication skill and advanced communicational skill in ABC Learning? 2. How manytypes of advanced communication skill in ABC Learning? 3. What is the benefits of the advanced business communication? Answers: 1.0 Introduction: The advanced business communication solution could deliver a flexible organisational services from a typical cloud-based networking system in the organisation, ABC Learning. To achieve an advanced level of communication solution the network service provider took the help of cloud-based IMS network solution. In the opinion of Rotolo et al. (2009), this solution reduces the enterprise infrastructure coast and the other work complexity within the ABC Learning. Adding to this, it reduces carrier's expenses while introducing new services in the domestic and the international marketplace. In this similar circumference Herring et al. (2013) stated that the advance business communication assists the firm to increase more revenue and improves the market competence. The leading business organisation used the unified communication protocol to interact with the customers and the other business contributors. Hence, as per the business of ABC learning, the management of the firm could adopt this t ype of advanced technology to improve the organisational communicational standard. 2.0 The difference between communication skill and advanced communicational skill in ABC Learning: Communication helps the organisation to deliver the information from one person to another. The good communication skill is required as it contributes to conveying the information regarding the particular context (Garci a Retamero and Galesic, 2013). Moreover, communication is a sculpture that maintains the process of creating and sharing thoughts and opinions. On the other hand, the advanced communication skill captures the fundamental process of communication and structures them within a general understanding of communication process. It has been identified that when you understand all the components of the communication process and the communicators involved in the communication process, it could be helpful to influence your level of communication as well as the others. Therefore, in terms of the business requirements in ABC Learning, the second approach of communication is more effective. Hence, it could be inferred that the right leadership style could of the firm directs you to build a proper communication system between yourself and the other groups who are involved in the communication process. 3.0 The types of advanced communication skill in ABC Learning: As per the opinion of Tan (2011), the advanced communication skill for the company can be classified as follows: The communication process includes the type of input, and then it helps to filter the thought that is in already in your mind. Now it maps the information in the memories of the received data. The next factor is the representation of the entire communication system that includes audio, video, and the other physical indications to continue the process of the communication (Rotolo et al. 2009). It is essential to building a relationship with the other communicators while communicating in the similar context in the same time. Tools you can use or advanced business communication such as reframing the flexible options that would be essential for continuing the entire communication process. It has been identified that this type of communicational approaches would help the firm to make the transaction process easier. 4.0 The communication protocol utilized by the organisation: The enterprise that uses advanced business communication includes IP Centrex and PBX hosting with wireless access network system and devices. As per the opinion of Paterno (2016), the customer contact solution is also now span fixed to eliminate the communication gap while business transaction takes place. The rapport APIs offers the programmability and a developed ecosystem for constructing a proper communication business application or the leading business organisation. Supporting this Kozina (2014) stated that the assistance of Rapport Advanced Business Communication helps to assemble the different IP (Internet Protocol) conversion strategies. With the help of advanced communication system, the organisation could attain own customised communication services. According to the opinion of Jennings (2012), the advanced business communication system assists to reduce the downtime and end-to-end service quality control. The WebRTC protocol extends the process of communication through th e additional help of the web browser. It has been speculated that the network service providers reduce the costs by reutilizing their IMS core for the different multiple customer segments (Herring et al. 2013). This technique is also helpful for ABC Learning to obtain the competitive advantage in the domestic and international market with the deployment of the rapid application. Figure 1: Advanced Business Communication System Figure 2: The network system in Advanced Business Communication System 5.0 Benefits of the advanced business communication: Improves market competence for the enterprise with Rapport APIs It makes enable the IMS as a real time locomotive for the rapid improvement in the entire communication system of the business organisation. According to the opinion of Garci a Retamero and Galesic (2013), it provides a dynamic network with the adaptable application with the several business partners in the secure environments. The innovative communication atmosphere is the prime benefits of the improved business communication system for the specific orgainsation. This type of implementation empowers the developers to use the free portals for their specific documentation purpose associated with their individual task. It can help to increase the business revenue with new products and services for ABC Learning It has been examined that this new segment of the communication offers a unified communication system along with the flexible routeing option to reduce the noise in the communicational channel. As per the opinion of Foroughi (2011), the common use of IMS session control is more effectual to build a viable infrastructure for the communication. Adding to this, it has also been examined that complies with the standard interfaces such as 3GPP, 3GPP2 helps to earn more business revenue with the deployed version. 6.0 Conclusion: The primary assertion of the research contributes to understanding the importance of the advanced business communication in ABC Learning. While conducting the research, the primary definition of the advanced business communication is evaluated. Furthermore, the research associate has identified the fundamental differences of the communication skill and the advanced communicational skill for the organisation. To conduct the research, the different types of the communication skill has been deduced in the research work. Adding to this, the study helps to analyse the different communication protocol such as IP Centrex, WebRTC and PBX hosting used by the leading business organisation. Finally, the benefits of the advanced business communication like improvement in market competence for the ABC Learning with Rapport APIs, and increment in the business revenue with new products and services has been summarised in the present research context. References: Foroughi, A. (2011). Minimizing Negotiation Process Losses With Computerized Negotiation Support Systems. JABR, 14(4), pp.15-22 Garci a Retamero, R. and Galesic, M. (2013). Transparent communication of health risks. New York, NY: Springer Herring, S., Stein, D. and Virtanen, T. (2013). Pragmatics of computer-mediated communication. Berlin: De Gruyter Mouton Jennings, M. (2012). Business ethics. Australia: South-Western, Cengage Learning. Kozina, A. (2014). Managerial Roles and Functions in Negotiation Process. Business, Management and Education, 12(1), pp. 94-108 Paterno, D. (2016). An alternative view of a social medium: Communication as coordinating and medium-making activity. Media International Australia, 158(1), pp.124-134 Rotolo, A., Sartor, G. and Smith, C. (2009). Good faith in contract negotiation and performance. International Journal of Business Process Integration and Management, 4(3), pp.154- 162 Tan, S. (2011). Facts, opinions, and media spectacle: Exploring representations of business news on the internet. Discourse Communication, 5(2), pp.169-194.

Thursday, April 23, 2020

The Biggest Risk to Your Content Marketing (And What to Do About It)

By: Chris Reid, Account Manager Most businesses want to deliver consistently high-quality content to their audience, but in today’s crowded online arena it can be a struggle to keep up. If you’re short on staff but you still need to regularly produce website content, blog posts, social media updates, product descriptions, white papers, and email newsletters – just to name a few – it’s easy to fall behind. Why Does Your Content Have To Be So Great? It’s simple: great content engages readers, answers their problems, helps them learn and triggers conversations. It’s no surprise then that the importance of good content is growing: 32% of total marketing budgets are designated to producing content compared to 25% last year. This shows the increasing value marketers are placing on content, with Google’s algorithm changes being a large contributing factor. While it may be difficult to put an exact value on quality content, the power of content to attract prospects to and nurture them along the sales funnel is undeniable. Around 67% of consumers say content is more important to their purchase decision than conversations with sales reps. Therefore, it’s easy to see why you need to stay on top of content production and mitigate the risks to your content marketing production. Sustainability: The Challenges Here’s a few roadblocks that you might have faced as a business owner trying to produce effective content: Capacity:People are busy, which translates into not being able to devote the proper time to producing content. To add insult to injury, if a company is short on staff, content creation often goes by the wayside. No Goal:If the company doesn’t have time to produce content, they definitely don’t have the time to plan for and think about its purpose. Without a clear aim and KPIs, your content likely won’t help your overall content marketing efforts. No Control:Not having the time and resources to produce quality content also translates into the risk of people getting overwhelmed and losing control, leading to mistakes like producing content for the wrong audience. Eeek! Keeping it Fresh:If you don’t have time to produce, say, a blog a month, how on earth are you going to do two? Not only that, content should be kept fresh, unique and high- quality each time, not just repurposed from the company website. Competition:The dreaded word. There’s so much information out there competing for audience attention, that you need to get and edge that will help your content stand out. What Freelancers Can Do For You Clearly, many businesses are struggling to produce not only high-quality content – whether it’s a white paper, social piece, or blog post – but to build a content strategy and maintain consistency. For them, outsourcing is the answer, because doing so brings: Objectivity:Talented writers offer a fresh take on your business, seeing your company through the eyes of potential customers. This can help you reach new audiences and still keep your overall brand message on-target. Flexibility:When you outsource, you’re only paying for the content you need. If you only need one blog post per week, it doesn’t make sense to pay someone for all that time in between. Quality:Professional copywriters will ensure your content contains all the elements of a well-written piece, such as: correct grammar and spelling, well-organized paragraphs, powerful language, as well as CTAs and SEO optimization. Savings:Sure, having in-house copywriters is great and convenient, but the extra costs – holiday pay, sick leave, training, etc. – can be costly. On the flip side, freelancers work on demand and can crank out that content when your in-house team is off the clock. Scale Up That Content Marketing Although many small- to medium-sized businesses are struggling to compete with larger organizations, most companies will reach a point in their content marketing journey when they need help. The good news is that not only are freelance writers more accessible than ever before, they can bring a fresh perspective while you still retain ultimate control of your content.